How Does It Work?

In this programme you will focus on installing and optimising the 3 Essential Elements of a Profitable Practice:

  • Attract more enquiries from your ideal clients
  • Convert more enquiries into paying clients
  • Maximise your profits from existing clients
The Profitable Practice Programme consists of 3 core elements to help you achieve this result
  • Strategic Planning (‘What’ you need to do)
  • Skills and Tactics Training (‘How’ to do it)
  • Support and Accountability (making sure you get it ‘done’).

When you combine these three elements you get Focus, Progress, and Action – and ultimately more profits.

“I was hesitant to instruct a business coach as I was adamant I knew my business better than anyone. However, after my first ‘Gameplan’ session with Michelle, I felt a weight lifted off my shoulders. We mapped out where the business was heading, where I wanted it to go and what I needed to do to get there. I felt anxious about the size of the goals we’d set, but exuberant and ready to achieve the impossible with Michelle’s guidance, so I decided to join the Profitable Practice Programme to get help implementing my Gameplan.

I never thought this would be possible but with guidance from Michelle, her patience, her steer and her motivation to keep me aiming higher, I have achieved an increase of 140% in fee income and 471% in profits so far – so nearly 5x profits compared to the start figure. Needless to say, I will be working with Michelle for many years to come!”

Reena Popat
Managing Partner, Carter Bond Solicitors

What’s Included In My Programme?

  • Getting Started: ‘Profitable Practice’ Strategy and Planning Session

    When you join the programme you will have a 60-90 min private session during which we will create a one page Strategic Action Plan to get more clients and increase your profits over the next 12 months. This ensures you know exactly what to focus on, and in what order, to achieve your growth and profitability goals. We’ll also review and update your Strategic Action Plan together every 90 days to make sure you stay on track.

“In a nutshell the whole course is extremely valuable – like a revelation, as if one has been working in a perpetual fog all these years and now it has cleared to reveal crystal clear scenery. Every client meeting that we have had since/ during the course has converted!”

Ward Trade Marks

  • ‘Profitable Practice’ Skills and Tactics Training

    The right skills and tactics are essential to your profitability and your Strategic Action Plan will show you which order to study them in:

  • 5 Step Client Attraction System - so you can get attract more clients to you, so you don’t have to ‘sell’ your services to them – online training videos, worksheets, templates and other resources (6 video sessions of 60-90 minutes + templates and tools)
  • 5 Step Client Conversion System - so you can get more clients to say ‘yes’ to working with you at the end of an initial session or meeting – online training videos, worksheets, templates and other resources (6 video sessions of 60-90 minutes + templates and tools)
  • Profitable Practice Accelerator Sessions - each month there will be a live online training session on the key themes of attracting more enquiries, converting more enquiries to paying clients and maximising profits. These will be standalone sessions introducing a new strategy or tactic which you can put into action straight away using the tools and templates provided. These sessions are recorded so if you can’t attend, you can listen later.

“Michelle is a first class business strategist, very result oriented, keeps you up to the mark and has improved my ratio of time spent on chargeable work by at least 50%”

The Brooke Consultancy LLP

  • Strategic Planning and Support Sessions

    Your Strategic Action Plan is just the first step in the strategic planning process. Each month you will get:

  • An online Focus Session (60-90 minutes) for all members of the programme to help you get clear on what you need to do next, overcome any obstacles or challenges, and get my advice on specific strategies to make your practice more profitable
  • An opportunity to get your questions answered and the implementation of your practice growth strategies reviewed and critiqued in the online Implementation Sessions twice a month. If you can’t attend live, then send in your questions and you’ll be sent a link to the recording so you can listen to the answer.
  • If an unexpected issue comes up that can't wait until the next online session, you can schedule a 15 min ‘Hotline’ call with me at a mutually convenient time.
  • At least two Mastermind days per year (in-person meetings with other members of the programme) where we'll spend the day working on growing your firm or business, sharing best practices and what's working best in your sector, and identifying how to accelerate your results.


I’ve designed this programme is for lawyers who want to add at least £50,000-£100,000 to their profits in the next 12 months and who want to be able to sustain and then increase that growth in the following years by building on the foundations they have laid during this programme. The investment is just £995 (plus VAT) per month which would easily be offset by getting just one new small client per month - or one larger client could easily offset the fees for the whole year. (When you optimise your attraction and conversion by following my training, getting new clients will be easier than ever before.)

Note: if you are outside the UK, please email to request an invoice prior to payment so that we can send you the correct VAT invoice for your country


£995 + VAT

(Per Month)

£9,950 + VAT

(Saving £1,990+VAT)

My Personal 30 Day ‘Love It or
Leave It’ Guarantee

“I’m confident that when you enrol in this programme and implement the strategies I’ll be showing you, you will get more of your ideal clients and increase your profits. But I want you to be 100% satisfied with your decision to work with me. If at any time during the first 30 days of the programme you are not completely confident that it will enable you to achieve the results you are looking for, simply let me know and we’ll part on good terms with no further obligations on either side (if you’ve paid a monthly fee, nothing further will be payable, and if you’ve made a single programme in advance then you will receive a full refund less one month’s fee.)”

“I was attracted by Michelle’s experience and understanding of the commercial legal services market...In the first 6 months of this year, enquiries have increased by 30% and the percentage of those enquiries becoming clients has increased by 36%”

App Law Solicitors


£995 + VAT

(Per Month)

£9,950 + VAT

(Saving £1,990+VAT)