Does this sound familiar:

  • You wish you had more clients (or perhaps you need more clients for your practice to survive)?
  • But you worry that if you do more ‘marketing’ it will feel like you are trying to ‘sell’ to you clients?
  • Whenever you do some marketing, it seems like it costs too much for the results you get?

If so, you are definitely in the right place.

I’m Michelle Peters, The Business Instructor, and as a former practising solicitor, I understand that as a professional you probably wish clients would ‘just appear’ so you can get on with the fee earning work that you really want to be doing. I was the same – when I set up my own business it took me a long time to develop a way of attracting my ideal clients in a way which not only felt comfortable and ethical but actually worked – because it positioned me as the expert so that my clients came to me, asking for my help, making it easy for them to decide to hire me.

Now I want to teach you my PROVEN 5 Step Client Attraction System, so you can attract more new clients to you (so you don’t feel like you are chasing after them) – without spending a fortune on advertising and without doing anything which feels unprofessional or uncomfortable.

This System is for you if:

  • You are a lawyer or professional adviser with responsibility for business development and client attraction (either a sole practitioner or a partner in a larger firm)
  • You don’t have as many clients as you’d like, or you don’t have enough of your ideal clients
  • You want to attract more of your ideal clients to you (so you don’t feel like you are chasing after them or doing anything which feels ‘salesy
  • You’re ready to turn your expertise into more revenue and more profits

Imagine what it would be like if you could find a way to:

  • stop chasing after new clients and instead get more potential clients to approach you, asking for your help
  • get a constant stream of enquiries from ‘warm’ potential clients without the frustration of ‘feast or famine’

And what if you could do all that in a way which:

  • didn’t require you to spend money on expensive adverts or leaflets and
  • didn’t require ‘salesy’ techniques like direct mail campaigns or emailing or calling people you don’t know?

My 5 Step Client Attraction System will show you how to:

  • Use the right kind of client attraction strategies to quickly and easily develop a relationship with high quality potential clients, and get them to actively approach you to ask for your services
  • Powerfully educate your ideal clients about why they really need your services and why they should instruct you rather than your competitors
  • Position yourself as the trusted advisor and expert, before you even meet your ideal clients for the first time, so they more likely to instruct you

This System has been developed specifically for professionals who don’t like to ‘sell’ their services, but realise they need to do more to attract high quality prospective clients, more consistently.

What’s the Secret to Attracting More Clients?

The secret ingredient in my 5 Step Client Attraction System is using education-based marketing to create a ‘Client Magnet’. Something which atracts your ideal clients to you, so you don’t feel like you are chasing after them. Something which will educate your clients about why they should get professional help from a lawyer and why they should instruct you. And something which will target up to 67% of your ideal clients rather than just 3% (which is what most marketing does!).

My System gives you all the tools and a step-by-step guide to creating your own ‘Client Magnets’. But creating them isn’t enough. Not only do they need to have the right content (and positioning) to be effective, but you need to target the right clients, in the right way. Then you need to get your Client Magnet in front of the right potential clients. My System shows you exactly how to do that and how to get the best results.

'Michelle has helped us to produce a Client Magnet report that generated over 300 downloads from potential clients and contacts in just a few months. This has meant that we have been able to generate an excellent pipeline of worldwide potential new business targets during the COVID lockdown and has already generated over £50,000 of new business.'

Stephen Rodd, Partner
Keystone Law: Isle of Man

‘More Clients With Less Selling’ The 5 Step Client Attraction System

Let me walk you through creating your own Client Attraction System in the 5 Step ‘More Clients With Less Selling’ Programme.

  • Step 1: Create your 90 Day Education Based Marketing Blueprint

    In this module you will create a complete roadmap for your education-based marketing for the next 90 days.

    In this module you’ll learn

  • What your ideal clients really need to understand before they will instruct you
  • The best way to communicate the right information to your ideal clients so they understand WHY they need the solution you provide and why they should choose you
  • The most effective ways to use a Client Magnet to attract more of your ideal clients to you, without having to spend more time or money on marketing

I’ll give you my step-by-step planning checklist so you can use not only create a roadmap for what you need to do in the next 90 days, but also have a tool which you can re-use or all your future education-based marketing.

By the end of this module you’ll know (and have planned out) exactly what to do, and in what order, to get a consistent flow of new clients approaching you in your chosen area.

'With Michelle’s help I was able to produce a Client Magnet in the form of a guide downloadable from my firm’s website which resulted in a 1500% increase in enquiries for that service. The fees generated from that work became the foundation of my firm’s turnover during lockdown and took the pressure off other areas that were struggling due to lockdown restrictions and court adjournments. I would thoroughly recommend the course to anyone who wants to take their business forward.'

Jonty Gordon
Director, Solicitor, Amgen Law

  • Step 2: Create Your Client Magnet

    This module will show you how to create the perfect Client Magnet for your ideal clients. You’ll learn how to:

  • Create a ‘must read’ title for your Client Magnet
  • Plan the content of your Client Magnet
  • Include the 6 Critical Elements to maximise the effect of you Client Magnet
  • Position yourself as the expert that your ideal client should instruct

I’ll give you a step-by-step template for creating your Client Magnet, so you’ll know exactly what to include (and what not to include) to get the best results. So you just need to follow the formula (plugging in your knowledge and expertise) and the results will follow.

'Michelle showed me how to use education-based marketing to attract more clients. I signed up for her programme and she has completely changed my mind on how to market myself and my business. I now feel I have the knowledge and marketing materials and strategies I need to help me attract more clients.'

Avril Ashley
AJA Legal Ltd

  • Step 3: Create A Compelling ‘Next Step’ Invitation

    This module will show you to create and use an compelling ‘next step’ invitation so that your ideal client will take action once they have read your Client Magnet and they will approach YOU.

    You’ll learn:

  • What kind of ‘next steps’ invitations offers motivate your ideal client to take action (and what kind won’t)
  • What type of next step invitation will work best for your practice
  • How to increase the take-up rate of your next step invitation
  • Whether you should be offering a free initial consultation and – if you do – how to make sure it maximises the chances of you being instructed rather than giving away everything but the kitchen sink!

By the end of this module you’ll be clear about the next step you want your ideal clients to take when they have read your report and the words to use so invite them that will make them take action.

'An opportunity to think and engage with how to make the most of the marketing activities we already do – very useful.'

Richard Higgs
Clarks Legal LLP

  • Step 4: Magnetise Your Clients

    In this module you will learn the most effective ways to use your Client Magnet to attract more of your ideal clients including:

  • How to use your Client Magnet to double or triple the number of enquiries you get from your website
  • How to get more enquiries and build better relationships through Social Media
  • How to make networking ‘work’ for you
  • How to use your list of existing contacts and prospective clients to get more enquiries
  • How to get other people to promote your client magnets to their clients

This module also includes my 'Turn Your Website Into A Client Generating Machine' checklist, which shows you the critical areas of your website you need to focus on (or fix) on to make sure you aren’t missing out on valuable enquiries from your ideal clients.

By the end of this module you’ll have planned out exactly how you are going to get your Client Magnet in front of your ideal clients and the words (verbal or written) you need to use to get them to really want to read your report.

'One of the most informative & useful sessions I have been to dealing with marketing strategy. Am feeling confident it will produce results.'

Diane Calnan
Fisher Meredith LLP

  • Step 5: Creating a Follow Up Funnel

    In this module you’ll learn how to create a system to keep in touch and start conversations with those who have read your Client Magnet – so that they are more likely to take up your Next Step Invitation, and more likely to instruct you.

    You’ll learn:

  • The 3 best ways to follow up to build your relationship and position yourself as the expert (not the seller)
  • How to retain your positioning as an expert when following up
  • How to increase the number of people who actually read your client magnet and then take up your next step offer
  • How and when you can automate your follow up, to free up your time without reducing the results

By the end of this module you’ll know exactly what to do to follow up with your ideal clients in a way which feel professional and which positions you as the expert and trusted advisor, so you ideal clients welcome your call or email.

'Michelle helped me to focus my mind on what my business needed, and then to work out how to achieve that. She has the edge over other business planners having been in legal private practice herself. Money well spent.'

Jennifer Renney-Butland
Principal Solicitor, Renney & Co Employment Solicitors

So, if you are ready to end the ‘feast or famine’ frustration of marketing and ready to start using client attraction strategies that feel comfortable and ethical but don’t require you or your fee earners to spend more time on marketing, then let me show you exactly how to do that with my 5 Step More Clients With Less Selling Client Attraction System.

How Does It Work?

To make sure you focus on just one thing at a time, and get it done, this programme is spread out over 90 days. So you will be able to fit this around your client work and you won’t get overwhelmed with too much information or to much to do. Because you will be ‘doing it as you learn it’, the full system will be implemented into your business by the end of the 90 days – this won’t be a set of training sessions ‘waiting to be implemented’.

Here’s how the 90 day programme works:

  • You will have access to a video training session every two weeks for 12 weeks – one training session for each of the 5 steps plus an initial introductory training session and pre-course module to help you ‘Identify Your Ideal Client’
  • Each training session will last 60-90 minutes and can be accessed from your computer or tablet (or you can download the mp3 audio to listen in your car or on your phone)
  • Each session comes with handouts, checklists and other resources to keep you on track and help you maximise your results
  • In between sessions you can ask me questions about anything covered in the programme in our private Facebook group
  • Twice a month Online Implementation and Review Sessions with me and other lawyers in the programme where you can ask for feedback on your implementation and ask any questions or get my help to plan your next steps
  • There will be templates, checklists and tools for you to complete after each session to make sure you implement what you have learned and get results
  • By the end of the programme you will not only have implemented my 5 Step Client Attraction System into your business, but you will have all the skills and resources you need to implement it again for any other area of your business (or for any other types of clients you want to attract).

Additional Bonuses

Bonus No.1 – ‘Identify Your Ideal Client’ Pre-course module

The strategies you will learn in this course can be applied to virtually any type of client or any type of problem that you solve. But the trick to making the strategies a success is to pick just one type of client or problem to focus on at a time. In other words, you implement the strategy the first time helping client type 1 or problem type 2, then you can go back and repeat the strategies for another type of problem or client.

So how do you know which clients to choose?

To help you get really clear about which types of clients or problems you should choose to start with (and to focus on as we go through this programme) I am going to include a pre-course assignment that will help you get really clear on this.

In this assignment, you’ll work through a series of questions that will help you decide which type of client or problem you should focus on.

Not only that, but I will personally review your assignment to make sure I think your choice will fit well with the strategies I will be teaching you. If not, I will give you personal feedback on this before the course starts and help you find a better type of client or programme to focus on.

Value: £200+VAT (including personal review of your assignment)

Bonus No.2 – WEEKLY Online Support Sessions for the next 90 days

I want you to have all the support you need to implement what you learn in this programme and get results. So to make sure you have lots of opportunities to ask me questions and get my help to troubleshoot any conversion issues you have I am going to invite you to weekly online support sessions with me for the next 90 days (rather than just twice a month).

**Limited time offer**

Value: £600+VAT

Bonus No.3 - A 30 minute ‘Conversion Analysis’ Session with me

Attracting the right enquiries is only one part of the formula for getting more clients. It’s critical that you can also convert those enquiries into paying clients at the right level of fees.

Once you’ve completed the ‘Attract More Clients’ modules you will have a 30 minute ‘Conversion Analysis’ session with me. We’ll analyse your current conversion process and success rate and identify how you can improve your conversion so you can turn more enquiries into paying clients in less time -   without reducing your fees (and ideally raising them).

Total value: £350+VAT

To Recap – Here’s what you’ll get with my 5 Step Client Attraction Programme:

  • Introductory Training Module plus a further 5 Video Training Sessions teaching my proven 5 Step Client Attraction System (watch online or download to the audio version to listen again later)
  • Access to me between sessions via our private Facebook group to get your questions answered
  • Invitation to twice a month online sessions with me and other professional students in the programme where you can ask for feedback on your progress and ask any questions
  • Templates, tools and checklists, so you can get faster and more consistent results

PLUS You’ll receive these bonuses

  • The ‘Identify Your Ideal Client’ pre-course module with personal review by me and feedback (value £200+VAT)
  • A 30 minute follow up ‘Review and Implementation Call’ at the end of the programme (value £200+VAT)

'I was attracted by Michelle’s experience and understanding of the commercial legal services market…. She proposed a more coherent strategic approach, based around knowledge/education based marketing. It is still early days but I can already see a significant increase in the number of new enquiries, and the percentage who become clients. In the first 6 months of this year, enquiries have increased by 30% and the percentage of those enquiries becoming clients has increased by 36%. Michelle gives good value and I would recommend her to anyone running a practice similar to mine'

Andrew Park
APP Law Solicitors

So what’s the investment?

If you wanted me to work with you privately to go through this 5 Step programme, the investment would be £4,995 +VAT (and it would be worth it because you would see much more than that coming back to you in increased client numbers and higher fees or prices). But the good news is that I have designed this online programme to be as affordable as possible for those with smaller budgets at less than half of the investment for the private programme with me.

This 90 day programme is easily worth the investment of 3 easy payments of £795+VAT 30 days apart (or save money with one payment of just £1,995+VAT at the start) – if you got just one or two more clients as a result of implementing this system into your practice then it would have paid for itself (I’m assuming two new clients are worth at least £1,995 to you over the total time those clients stay with you).

But we’re not talking about building a system to get you one or two more clients – we’re talking about a system to bring you more clients every month. And, once it’s set up, you don’t need to spend much (if any) extra time on your marketing than you do now – in fact, you may even be spending less time because a lot of the system can be automated. So not only will you be able to attract more clients, but in less of your own time – meaning more time for fee earning and more profits into your practice.

But because I know cash flow can be a challenge when you don’t have as many clients as you need, I want to make it even easier for you to say ‘yes’ to yourself and get this system implemented into your practice in the next 3 months. So I’m offering you the opportunity to get started with an initial payment of just £795+VAT, followed by a two further payments of £795+VAT 30 days apart. So you can start implementing the strategies from this programme – and start seeing results – before you finish paying for it. Or, save money with a single payment of £1,995+VAT.


£795 + VAT

(Per Month)

£1,995 + VAT


100% Money Back Guarantee

'I’m confident that when you enrol in this programme and implement the strategies I’ll be showing you, you will attract more of your ideal clients, more often – bringing more fee income and profits into your practice. But I want you to be 100% satisfied with your decision to join this programme. If at any time in the first 30 days you are not completely confident that we will produce the results you are looking for, simply let me know and I’ll refund 100% of what you have paid. No quibbles.'

'I signed up for the ‘Attract More Clients’ programme to learn how to create and use a ‘Client Magnet’ to attract more of my ideal clients. Having a structure to follow, with clear goals, made the difference for me. It was a different approach – previous events and training from others had been too generic, or focused on the tools to use, rather than the outcome.

The results from working with Michelle have been great - not only have I created a very engaging set of materials, with Michelle’s guidance, but also learned the tools and awareness of what should be included, and importantly, what should not be included! Michelle’s PISA formula for writing content has changed my life – it’s now so quick and easy to write meaningful updates for my clients and my audience. The right way of doing things is now hard wired.'

John Walker
Owner, J A Walker


YES MICHELLE, I want to Attract More Clients with Less ‘Selling’

I understand I will get:

  • 5 Training Sessions teaching my proven 5 Step Client Attraction System
  • Access to Michelle between sessions via our private Facebook group to get your questions answered
  • Twice a month online sessions to get feedback on your progress and ask questions
  • Templates, tools and checklists, so I can get faster and more consistent results

PLUS I’ll receive these bonuses:

  • The ‘Identify Your Ideal Client’ pre-course module with personal review by Michelle (value £200+VAT)
  • A 30 minute follow up 'Conversion Analysis' Session at the end of your programme (value £300+VAT)
  • Weekly Online Support Sessions rather than just twice a month for the next 90 days (value £600+VAT)

PLUS, I know I’m protected by your Personal 30 Day Satisfaction Guarantee.



£795 + VAT

(Per Month)

£1,995 + VAT


You will receive a receipted VAT invoice after payment. If you require a VAT invoice prior to payment then please call 020 7275 7471 or email my team.

I’m looking forward to helping you build you 5 Step Client Attraction System that will be bringing you clients for months and years to come.


Michelle Peters
The Business Instructor

P.S. The most important thing you can do today is make a DECISION about whether you want to move forward with this programme or not. I know you’re too busy to put anything else on your to put on your ‘to do’ or ‘to think about’ list – so trust your instincts on this one. If it’s a YES, then enrol in the programme today.

P.P.S. The sooner you enrol, the sooner I can send you the ‘Identify Your Ideal Client’ pre-course module so you can get started. If you aren't sure whether this programme is right for you then watch the introductory module to find out more. Register now

'I have been working with Michelle for the past 3 months on her 'More Clients' Programme. Michelle has helped me think differently about my business and create a new business model which means I can stop doing the things I don’t enjoy and focus on what I enjoy doing most. I really liked the fact that Michelle has a very logical and step-by-step approach which makes everything seem simple and easy to follow. As a result of going through this programme, I now have a marketing system in for my new business model: including a ‘Client Magnet’ to send out to potential clients as a way of starting conversations with them, a way of following up which isn’t ‘salesy’, and a way of talking to potential clients that shows them the value of working with me and the solutions I can bring to their business. In fact, the very first meeting I had with a prospective client after learning Michelle’s system resulted in me getting hired! I’m absolutely over the moon and would recommend her without hesitation to other business owners who want to grow their business.'

Lucy Paddock